KOKKO: a designer clothing store which sells carefully selected brands featuring both beautiful tailoring and up to the minute trends. To express these values on a small budget MGA chose to highlight one element of the store, the changing room. We enveloped the room in a gigantic version of a woven herringbone textile made out of rigid wooden verticals and flexible nylon webbing. This allowed us to create a distinctive organic form and a conceptual link back to the luxury clothing industry. Other features of KOKKO include a curtain of matching red webbing strung across the display windows and repositionable clothing racks that frame views down the length of the store.
In a few words, in KOKKO the boldness of the changing room draws people into the store, but the simplicity of materials and colors allow the clothing pieces to speak for themselves.