This boutique clothing store wanted to create a distinctive experience that reflected their brand, but on a small budget. MGA used creativity and focus to come up with an award-winning concept for their team.


MGA chose to highlight one element of the store, the changing room. We enveloped the room in a gigantic version of a woven herringbone textile made out of rigid wooden verticals and flexible nylon webbing. This allowed us to create a distinctive organic form and a conceptual link back to the clothing industry.