This award-winning retail interiors project is for LYNNsteven – a women’s clothing boutique in the historic Vancouver neighbourhood of Gastown.
Our team came up with a resourceful solution to a very limited budget by collecting free, used paperback books that we transformed into a sculptural installation in the space and drew international attention to the store.
"The designers produced a brand identity that plays off a library stamp motif. The solution is quiet and simple and acts as a backdrop for a variety of clothing styles and colors."
The extremely modest budget and competitive fashion market in the area required a solution that would draw in visitors from the street and generate and create a sense of discovery. The space itself plays off Nicole’s style and features a large book sculpture that plays many roles within the store.
IIDA – Project of the Year, 2010
AIBC – Special Jury Award, 2010
IDIBC – Award of Excellence – Silver (Retail), 2010